Zoko Starter is $49.99/mo plus $0.015 per conversation, and AI is a paid add-on. WhatsGrow AI includes a Kanban CRM and AI agents. Free trial.
Connect WhatsApp → AI replies in under 5 min.
Updated October 2026
Zoko Starter is $49.99/mo with unlimited agents, but adds $0.015 markup on every conversation. Plus ($79.99/mo) includes the first 5,000 conversations before dropping to $0.00199; Elite ($139.99/mo) includes 100,000; the markup disappears fully only on Max at $499.99/mo. A conversation is a 24-hour session starting with your first delivered message.
Starter has unlimited agents. Plus includes 5 and then charges $15 per agent, Elite includes 10 and charges $12, and Max includes 30 and charges $9. Teams that grow past five people pay per head as they move up, and teams larger than 30 are sent to an enterprise plan.
Zoko AI is sold as Guru, Wismo and Sello. Guru and Wismo are $24.99/mo each plus $0.09 per resolution after the first 100. Sello is $24.99/mo plus 3% of order value after the first 100 orders, which scales with your revenue. None of it is included in the $49.99 to $499.99 plans.
Eleven essential pre-built flows are free on every plan. Premium flows cost $5.99/month each, and flow steps beyond a 500,000 fair-use allowance cost $0.0002. Teams that automate more journeys see the bill grow with every flow they add.
The pricing page lists tags and segments, auto-distributing chats, quick replies and analytics. It does not list a CRM, contact limits or a deal pipeline. If you track deals with stages and values, check how that works in Zoko or plan on a separate tool. Zoko-branded catalog, chat widget and pop-up campaigns are also part of the feature list.
Catalog and COD flows, plus the CRM and AI that Zoko sells separately or not at all.
Deals with stages, values, owners and tasks next to the chat. 1 pipeline on Starter, 5 on Growth, 20 on Pro. Nothing to bolt on.
AI agents are part of every plan (knowledge base from Growth). They answer from your documents, update CRM fields, create tasks, move stages and send payment links, in the customer’s own language, including Arabic, Hindi, Roman Urdu and Spanish.
Included on every plan with an AI agent that can search the catalog and take orders. You keep the order-focused flows Zoko is known for.
Stripe and Razorpay payment links inside the chat from Growth: prepaid orders, deposits and service fees, with the deal moving automatically on payment.
Growth adds calls through Twilio or RingCentral on the same contact profile; Pro adds recording and transcription.
Starter allows 3 agents, Growth 10 and Pro 50, with no per-agent fee in between. Agencies that need separate client workspaces and white-label branding use the Enterprise plan, quoted on request.
| Feature | Zoko | WhatsGrow AI |
|---|---|---|
| Shared inbox with several agents | ✓ | ✓ |
| Agent seats | Starter unlimited; then 5/10/30 included, $9-$15 per extra | 3 / 10 / 50 by plan |
| Bulk broadcasts | ✓ | ✓ |
| WhatsApp catalog | Yes (Zoko branding) | Shopify pack + AI catalog search |
| Kanban deal pipeline | Not listed (tags and segments) | ✓ |
| AI agents | Paid add-ons from $24.99/mo each | Every plan |
| Flow automation | 11 free flows; premium $5.99/mo each | Every plan (5 flows on Starter) |
| Calling | Yes; minutes metered | Growth and above |
| Per-conversation markup | $0.015 Starter; none only on Max | None added; Meta bills its fee |
| Instagram / Messenger | Instagram $9.99/mo; Messenger included | WhatsApp-first; email and SMS connections; Instagram and Messenger in limited access |
| API and webhooks | ✓ | API keys and webhooks from Growth |
| Starting price | $49.99/mo (Starter) | See pricingStarter: 3 agents, 1,000 contacts |
Competitor pricing checked 2026-10-17.Verify at each vendor's website before purchasing.
We would rather you pick the right tool. Stay with Zoko if any of these describe you.
Your WhatsApp Business API number can move between providers and keeps its display name. Templates usually need re-submitting, and chat history does not transfer automatically.
On its pricing page (checked 2026-10-13), Zoko Starter is $49.99/mo, Plus $79.99/mo, Elite $139.99/mo and Max $499.99/mo. Starter adds a $0.015 markup on every conversation. AI add-ons start at $24.99/mo each, premium flows are $5.99/mo each, and Meta bills WhatsApp message fees separately at its own rates.
At face value, Zoko Starter with unlimited agents can look cheap. Then add its per-conversation markup, AI add-ons from $24.99/mo each and any premium flows. WhatsGrow AI puts the CRM pipeline, flows and AI agents in the plan, with agent caps of 3, 10 and 50. Price both in your currency using your real volumes.
Its pricing page lists tags, segments, auto-distributed chats and analytics, but no deal pipeline or CRM. WhatsGrow AI includes a Kanban pipeline with deal values, owners and tasks on every plan, with 1, 5 or 20 pipelines. If your selling happens in chat, that is the main difference between the two.
Yes. Zoko notes that a number on the API cannot also run in the phone app at the same time, and the same holds with us. Disconnect the number in Zoko, reconnect it through WhatsGrow AI's Embedded Signup and re-submit templates. Export customers, tags and segments first. History does not transfer.
Usually a day or two for a small store. Importing customers is quick. The work is rebuilding catalog, COD confirmation and abandoned-checkout flows, which Zoko ships as 11 free pre-built flows and 64-plus playbooks. Cut over outside peak order hours and keep Zoko until messages flow both ways.
Yes. Zoko lists calling minutes on every plan, for example the first 500 minutes with no markup on Starter, then $0.005 per minute. WhatsGrow AI offers calling through Twilio or RingCentral from the Growth plan, with call history on the contact profile and recording on Pro.
Stay if you are a Shopify store with a small team, want unlimited agents on Starter, or depend on click-to-WhatsApp ads, pop-up campaigns and the website chat widget. If your costs are predictable and you do not need a deal pipeline or built-in AI agents, moving may not pay back.
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