Cookie Policy

Effective: January 1, 2026 · Last Updated: May 30, 2026 · Controller: WhatsGrow AI

Quick Summary: We use essential cookies to keep you logged in and secure. We use functional cookies to remember your preferences. We use analytics cookies to understand how our platform is used — anonymously. You can control non-essential cookies at any time.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) by websites you visit. They are widely used to make websites work more efficiently, remember your preferences, and provide analytics to website operators.

We also use similar technologies such as localStorage (for storing larger preference objects) and session storage(for temporary state during your session). For simplicity, we refer to all of these collectively as “cookies” in this policy.

Cookies set by us are called “first-party cookies.” Cookies set by our service providers (like Stripe and Google Analytics) are called “third-party cookies.”

2. Categories of Cookies We Use

We organise our cookies into four categories based on their purpose:

Essential

These cookies are strictly necessary for the platform to function. Without them, you cannot log in, submit forms, or use core features. You cannot opt out of essential cookies as they are required for the Service to operate securely. They are used exclusively within the authenticated dashboard.

Functional

These cookies enable enhanced functionality and personalisation — remembering your language, timezone, layout preferences, and onboarding progress. The platform works without them, but your experience will be less personalised and you may need to reconfigure preferences on every visit.

Analytics

Analytics cookies help us understand how visitors interact with our website and platform so we can improve it. Data collected is aggregated and anonymised — we cannot identify individual users from analytics data. We use Google Analytics on our marketing website and internal anonymised analytics within the dashboard.

Marketing

Marketing cookies track how you found us (referral source, campaign, partner link) and measure advertising effectiveness. We use Meta Pixel (Facebook/Instagram) and Google Tag Manager on our public marketing website for ad measurement and retargeting. These cookies are only set with your explicit consent and are never used within the authenticated dashboard.

3. Full Cookie Reference

Below is a complete list of cookies we use, their purpose, and how long they persist:

Essential5 cookies
Cookie NamePurposeDuration3rd Party?
wg_sessionStores your authenticated session token to keep you logged in. Deleted when you log out or the session expires.Session / 7 daysNo
wg_csrfCSRF protection token. Prevents cross-site request forgery attacks on form submissions.SessionNo
wg_tenantStores your current workspace/tenant identifier to route requests correctly in our multi-tenant architecture.7 daysNo
__stripe_midStripe payment fraud detection and risk scoring. Required for payment processing.1 yearYes
__stripe_sidStripe session identifier for payment flow continuity.30 minutesYes
Functional4 cookies
Cookie NamePurposeDuration3rd Party?
wg_prefsStores your UI preferences: sidebar state, theme settings, dashboard layout, and notification preferences.1 yearNo
wg_langStores your preferred language and locale settings for the dashboard interface.1 yearNo
wg_tzStores your detected or selected timezone for accurate timestamp display throughout the application.1 yearNo
wg_onboardingTracks which onboarding steps you have completed to personalise the setup experience.90 daysNo
Analytics3 cookies
Cookie NamePurposeDuration3rd Party?
wg_analyticsInternal analytics — tracks anonymous page views, feature usage, and performance metrics to help us improve the platform. No personal data is included.90 daysNo
_gaGoogle Analytics — distinguishes users for aggregate traffic analysis of our marketing website. Data is anonymised and not linked to your account.2 yearsYes
_ga_*Google Analytics 4 — stores and counts page views on the marketing site.2 yearsYes
Marketing4 cookies
Cookie NamePurposeDuration3rd Party?
wg_refTracks referral source (e.g., which campaign or affiliate link brought you to our website) so we can measure marketing effectiveness.30 daysNo
wg_utmStores UTM campaign parameters (source, medium, campaign name) from your first visit to attribute conversions accurately.30 daysNo
_fbpMeta (Facebook) Pixel browser identifier — used to identify browsers for advertising measurement, retargeting, and ad attribution on Meta platforms. Only set after you accept marketing cookies.3 monthsYes
_fbcMeta (Facebook) click identifier — stores the fbclid URL parameter when you arrive via a Meta ad, used to attribute conversions back to the originating ad. Only set if you clicked a Meta ad.3 monthsYes

4. Third-Party Cookies & Tracking Technologies

The following third parties may set cookies or tracking identifiers on your device when you visit our public marketing website. All marketing and analytics cookies require your explicit consent via the cookie banner.

5. Managing Your Cookie Preferences

5.1 Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

How to manage cookies in your browser:

5.2 Opting Out of Analytics & Advertising Cookies

You can select “Essential Only” in our cookie banner to reject all analytics and marketing cookies. Additionally:

5.3 Do Not Track

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how to respond to DNT signals. Our platform does not currently alter its behaviour in response to DNT signals, but we minimise tracking to the extent described in this policy regardless.

5.4 Impact of Disabling Cookies

If you disable essential cookies, you will be unable to log into the WhatsGrow AI dashboard. If you disable functional cookies, your preferences will reset on each visit. Disabling analytics and marketing cookies does not affect platform functionality.

6. Local Storage and Session Storage

In addition to cookies, we use your browser's localStorage and sessionStorage to improve platform performance:

You can clear localStorage and sessionStorage for our site through your browser's developer tools (Application → Storage) or by clearing all site data for whatsgrowai.com.

7. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will notify you of significant changes by posting a notice on our website or sending an email to registered account holders.

The “Last Updated” date at the top of this page indicates when the most recent changes were made. We encourage you to review this policy periodically.

8. Contact Us

For questions about our use of cookies or to exercise your rights regarding cookie-based tracking, please contact:

WhatsGrow AI — Privacy Team
Email: privacy@whatsgrowai.com
Website: whatsgrowai.com
Response time: Within 5 business days

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