Detailed comparison of WhatsGrow AI vs Wati — features, pricing, AI capabilities, CRM pipeline, and who wins for sales teams, agencies, and Indian businesses.
WhatsGrow AI
$79/mo (Growth — 10 agents)
Wati
$149/mo (Growth — 10 agents)
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| Feature | WhatsGrow AI | Wati |
|---|---|---|
| Shared WhatsApp Inbox | ✓ | ✓ |
| Multi-agent assignment | ✓ | ✓ |
| WhatsApp Group Inbox | ✓ | ✗ |
| Internal notes / mentions | ✓ | ✓ |
| Quick replies | ✓ | ✓ |
| AI Agents (GPT-4o / Gemini)Wati uses keyword-based flows | ✓ | ✗ |
| AI Function Calling (CRM update, task create) | ✓ | ✗ |
| Knowledge Base Training | ✓ | Limited |
| Flow Builder | ✓ | ✓ |
| Bot Timing Rules | ✓ | Partial |
| Kanban CRM Pipeline | ✓ | ✗ |
| Custom Contact Fields | ✓ | ✓ |
| Pipeline Revenue Tracking | ✓ | ✗ |
| Multi-Pipeline Support | ✓ | ✗ |
| Bulk Campaign Broadcasting | ✓ | ✓ |
| Campaign Analytics | ✓ | ✓ |
| Reply-to-Lead Automation | ✓ | ✗ |
| Carousel Media Templates | ✓ | ✗ |
| Built-in Calling (Twilio/RingCentral) | ✓ | ✗ |
| Payment Links (Stripe) | ✓ | ✗ |
| Payment Links (Razorpay) | ✓ | ✗ |
| Custom Roles & Permissions | ✓ | ✓ |
| Multi-Tenant / White-Label | ✓ | ✗ |
| Agency Super-Admin Panel | ✓ | ✗ |
| Audit Log | ✓ | ✗ |
| 2FA Security | ✓ | ✓ |
Pricing as of June 2026. Always verify at each vendor's website.
WhatsGrow AI wins on features (CRM pipeline, AI function calling, payments, calling) and price ($79/mo vs $149/mo for 10 agents). Wati is better only if you already use it and switching cost is high.
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