WhatsGrow AI vs Wati (2026): Seats, AI and Pricing
Updated October 13, 2026 · Prices checked against each vendor's pricing page (sources at the bottom)
Wati charges per plan tier with a small seat allowance (3 users on Growth, 5 on Pro and Business) and bills extra users by the seat. WhatsGrow AI prices by plan with 3, 10 or 50 agents included and no per-agent fee. Pick Wati for its integration ecosystem, WhatsGrow AI for a built-in CRM pipeline and AI agents.
WhatsGrow AI · Growth
See pricing
10 agents · 25,000 contacts · no per-agent fee
Wati
Pro from $79/mo billed yearly (5 users, $24 per extra)
Published list price. Meta message fees extra on both.
No credit card · Cancel anytime
Which one should you choose?
Choose WhatsGrow AI if…
- You have 6 or more people answering chats and do not want to pay for each extra seat.
- You want a Kanban deal pipeline, tasks and pipeline stages inside the same inbox, not a HubSpot or Salesforce connection.
- You need AI agents that can update CRM fields, create tasks and send payment links, without buying a separate AI add-on.
- You collect money in chat (Stripe or Razorpay links) or make calls from the contact profile.
Choose Wati if…
- You need a long list of ready-made integrations. Wati's Pro plan lists HubSpot and its Business plan lists Salesforce, plus Shopify checkout integrations.
- You already run Wati with templates, broadcasts and chatbots that work, and your team is small enough to fit inside the included seats.
- You send high broadcast volume and need Wati's Business-tier throughput (up to 4k messages a minute) and volume discounts.
- You want a dedicated customer success manager and 24x7 priority support on a Business plan.
Wati vs WhatsGrow AI pricing
Wati's own pricing page lists seat counts, add-on prices and limits, but the headline subscription figures below come from a third-party tracker that checked the US page on 19 September 2026 (India figures checked 25 September 2026). Wati also shows different prices by country, so confirm on the live page for your region. WhatsGrow AI prices are shown in your currency on our pricing page.
| Wati | WhatsGrow AI | |
|---|---|---|
| Entry plan | Growth: $69/mo billed monthly, $59/mo billed annually. 3 users, no extra users allowed (US, third-party tracker) | Starter: 3 agents, 1,000 contacts, 10 campaigns/month, 5 flows |
| Mid tier | Pro: $149/mo billed monthly, $119/mo billed annually. 5 users included, $24 per extra user per month | Growth: 10 agents, 25,000 contacts, AI knowledge base, groups and calls, payments |
| Top tier | Business: $349/mo billed monthly, $279/mo billed annually. 5 users included, $69 per extra user per month | Pro: 50 agents, 100,000 contacts, REST API, call recording |
| India rupee pricing | Growth Rs. 2,999 monthly / Rs. 2,199 annual; Pro Rs. 6,499 / Rs. 4,899; Business Rs. 18,499 / Rs. 14,799 (per month, third-party tracker, 25 Sep 2026) | Price shown in your currency on the pricing page; same limits in every country |
| Per-seat fees | Growth: none allowed. Pro: $24/user/mo. Business: $69/user/mo | No per-agent fee; each plan has a fixed agent cap |
| Per-message fees | Charged on Wati's rate card on top of the plan. US marketing rate is $0.040 on Growth and Pro against Meta's $0.025, a 60% markup (third-party tracker) | Meta's message fees are charged by Meta, separately from the plan |
| AI | AI Co-pilot credits: 250/mo on Growth, 500 on Pro, 1,500 on Business. Astra AI Agents are a separately priced add-on | AI agents on every plan; knowledge base from Growth; 7-day free trial, no card |
| WhatsGrow AI prices for you | — | Starter … · Growth … · Pro … |
Competitor prices as published on October 13, 2026; they change, so check the linked source. Our prices are shown in your local currency. Full details on the pricing page.
Is Wati cheaper than WhatsGrow AI for a 10-person team?
Not on published seat pricing. Wati's Pro plan includes 5 users and charges $24 per additional user per month, so ten people means five paid seats on top of the plan. Its Growth plan does not allow extra users at all, so a 10-person team cannot run on Growth. A Business plan also includes 5 users and charges $69 per extra seat.
WhatsGrow AI's Growth plan includes 10 agents with no per-seat charge, and Pro includes 50. Because we do not publish prices in text here, open our pricing page to see Growth in your currency and compare it with Wati Pro plus five seats.
The reverse is true for tiny teams. If two or three people share one number and you only need broadcasts and a basic inbox, Wati's Growth plan can be perfectly adequate and you are not paying for seats you never use.
What does a team of 5 agents sending 3,000 marketing messages a month actually pay in India?
Take 5 agents, one WhatsApp number and 3,000 marketing template messages a month. On Wati that fits the Pro plan, which includes 5 users. The third-party tracker lists Pro in India at Rs. 6,499 a month on monthly billing or Rs. 4,899 a month billed annually, before GST. Wati bills India accounts on its own rupee rate card, and the per-message rupee rate is not published on the pricing page, so ask for it before you budget.
For scale, Wati's US rate card marks Meta's marketing fee up by 60% on Growth and Pro, according to the tracker. If the India card is similar, the message line is not trivial: 3,000 messages is where the markup becomes a real number.
On WhatsGrow AI the same team fits Starter (3 agents) only if you drop to three people, so five agents means the Growth plan with 10 agents and 25,000 contacts. See pricing in your currency on our pricing page, then add Meta's own per-message fees, which Meta bills for every provider.
- Wati Pro, India: Rs. 4,899 to Rs. 6,499 a month plan fee, plus messages at Wati's rate card (not published for India).
- Wati extra users on Pro: $24 per user per month in US dollars.
- WhatsGrow AI: Growth plan covers 5 agents with room to grow to 10; no per-agent fee.
Wati vs WhatsGrow AI: AI chatbot differences
Wati's published AI is split into pieces. Automation triggers are capped per month (1,000 on Growth, 2,000 on Pro, 5,000 on Business), AI Co-pilot credits are capped per month, and the Astra AI Agents are an add-on you price separately. Advanced chatbots and automation start on the Pro plan.
WhatsGrow AI puts AI agents on every plan, including Starter. The agents use function calling, so they can update a contact's custom fields, create a task, move a deal to a different pipeline stage, send a payment link and hand the chat to a person. The AI knowledge base (answers drawn from your own documents) starts on Growth.
That difference matters most when the bot has to do something, not just reply. If your bot only answers FAQs and routes to a human, both tools do it. If you want it to book, qualify and update records, check that whatever you pick can write to your CRM.
Does WhatsGrow AI have a CRM pipeline and does Wati?
WhatsGrow AI has a Kanban pipeline built into the product: stages, deal values, owners, tasks and custom fields all attached to the WhatsApp conversation. Starter includes one pipeline; Growth includes five.
Wati's pricing page lists CRM integrations instead: two select Commerce and CRM integrations on Growth, five including HubSpot on Pro, and unlimited including Salesforce on Business. It does not list a native Kanban deal pipeline. If you already live in HubSpot or Salesforce, that is a feature, not a gap, because your pipeline stays where your reports are.
The practical question is where your sales team wants to work. One screen for chat and deals is simpler to train. Two systems linked by an integration is more flexible if marketing, finance and sales already depend on the CRM.
Which is better for Shopify and D2C stores in India?
Wati has a dedicated Shopify add-on at $4.99 a month, with abandoned cart and order-update templates on Growth and checkout integrations on Pro. It is a well-trodden path with plenty of how-to material.
WhatsGrow AI includes an eCommerce industry pack on every plan, including Starter, with a Shopify connection, and the AI agent can take orders and search the catalog. It also supports Razorpay payment links on Growth and above, which matters for COD-to-prepaid nudges in India.
For a D2C brand with one or two people on support and heavy template use, either works. If your team will grow past five and you want order, payment and follow-up in one place, the seat math tends to favour WhatsGrow AI.
Feature-by-feature comparison
Inbox and team
| Feature | WhatsGrow AI | Wati |
|---|---|---|
| Shared team inbox | ✓ | ✓ |
| Agent seats includedWati charges $24 (Pro) or $59 (Business) per extra user; Growth allows none | 3 / 10 / 50 by plan | 3 / 5 / 5 |
| WhatsApp group chats | Growth and above | Not listed |
| Several WhatsApp numbers | Growth and above | Business plan |
AI and automation
| Feature | WhatsGrow AI | Wati |
|---|---|---|
| AI agentsWati sells Astra AI Agents separately; plans carry capped Co-pilot credits (250 / 500 / 1,500 a month) | Every plan | Add-on |
| AI that updates CRM fields and creates tasks | ✓ | Not listed |
| No-code flow builder | ✓ | ✓ |
| Webhooks | Growth and above | Limited on Pro; extensive on Business |
CRM and pipeline
| Feature | WhatsGrow AI | Wati |
|---|---|---|
| Kanban deal pipeline with values and tasks | ✓ | Not listed |
| Several pipelines | 1 / 5 / 20 by plan | Not listed |
| CRM integrations | API keys and webhooks from Growth | HubSpot on Pro; Salesforce on Business |
Campaigns
| Feature | WhatsGrow AI | Wati |
|---|---|---|
| Bulk broadcastsWati Growth lists 15k broadcasts a month; Pro and Business are unlimited | ✓ | ✓ |
| Carousel templates | ✓ | Pro and above |
Calling and payments
| Feature | WhatsGrow AI | Wati |
|---|---|---|
| Calling | Growth and above | WhatsApp Business Calling listed |
| Payment links in chat (Stripe, Razorpay)Wati lists catalog pay options on Pro | Growth and above | Not listed |
Security and agencies
| Feature | WhatsGrow AI | Wati |
|---|---|---|
| Roles and permissions | Growth and above | Roles on Business |
| Audit log and 2FA | ✓ | Not listed |
| Multi-client workspaces, white-label | Enterprise plan | Not listed |
Verdict
Wati is the safer pick if you need its HubSpot or Salesforce connection, an Instagram and TikTok inbox, or Business-tier throughput. WhatsGrow AI fits teams of 5 to 10 that sell inside WhatsApp: Growth includes 10 agents with no per-seat charge, AI agents are in every plan, and the deal pipeline, payment links and calling are built in.
How to switch from Wati
- Export your contacts from Wati as CSV with phone numbers, names, tags and any attributes you rely on, then import them into WhatsGrow AI and map the fields to custom fields.
- Recreate your approved message templates in WhatsGrow AI. Templates are tied to your WhatsApp Business Account, so check whether yours can be reused when you connect the same number.
- Connect your WhatsApp number through Embedded Signup. A number can only be on one provider's API at a time, so plan a short cutover window and tell the team the date.
- Rebuild chatbot flows with the flow builder and point the AI agent at your FAQs and documents. Start with your three highest-volume conversations rather than everything at once.
- Run both for a week if you can: keep Wati for old threads, send new campaigns from WhatsGrow AI, then cancel Wati before its next billing date.
Wati vs WhatsGrow AI: FAQ
How much does Wati cost?
Wati's pricing page shows three tiers, Growth, Pro and Business, with annual billing advertised as up to about 25% off. A third-party tracker put US prices at $59 to $69 for Growth, $119 to $149 for Pro and $279 to $349 for Business per month. Prices vary by country and message fees come on top.
Does Wati charge extra for agents?
Yes, beyond the included seats. Growth includes 3 users and does not allow extras. Pro includes 5 and charges $24 per extra user per month. Business includes 5 and charges $69 per extra user per month. WhatsGrow AI has no per-agent fee; each plan simply has an agent cap of 3, 10 or 50.
Does Wati add a markup to WhatsApp message fees?
Wati says messages are charged on its rate card, and a third-party comparison against Meta's US rates found a 60% markup on marketing and 80% on utility messages for Growth and Pro. India accounts use a separate rupee card. Ask Wati for your country's rate before choosing.
Does WhatsGrow AI add a markup on Meta's per-message fees?
Meta charges per delivered template message and bills the fees separately from the plan. Since 1 July 2025 Meta prices per message rather than per conversation. Since 1 October 2026 replies inside the 24-hour customer service window are free only for the first 1,000 per business number each month, and utility templates sent inside that window are charged at the utility rate. Those Meta fees are separate from any WhatsGrow AI plan.
Can I move my existing WhatsApp number from Wati to WhatsGrow AI?
Usually yes, because the number belongs to your WhatsApp Business Account. A number can only be connected to one API provider at a time, so you disconnect it from Wati and connect it through WhatsGrow AI's Embedded Signup. Plan a short cutover and recreate templates if needed.
Is there a free trial for WhatsGrow AI?
Yes, 7 days, with no credit card required. You can connect a number, import contacts, build a flow and test the AI agent before paying. Trial AI usage has a fixed token budget, so test your real conversations rather than running volume.
Does WhatsGrow AI work with HubSpot or Salesforce like Wati does?
WhatsGrow AI has its own Kanban CRM, so most teams do not need a second one. For custom connections we offer webhooks and an API from the Growth plan, and a REST API on Pro. Wati lists native HubSpot and Salesforce integrations, which is a genuine advantage if you must keep an external CRM.
Who should stay on Wati?
Teams of two to five that use its Shopify, HubSpot or Salesforce integrations, run high-volume broadcasts, or want a dedicated success manager. If it works and your seat count is stable, the switching effort may not pay off. Move when seats, a missing pipeline or AI add-on costs start to bite.
Sources
More on Wati and WhatsGrow AI
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