Wati and Gallabox are both popular shared-inbox tools for WhatsApp Business API, and they're often shortlisted together by small and mid-sized teams. Here's an honest comparison of where each one wins — and where both fall short.
Wati: Strengths and Limitations
Wati is the more established brand with a larger user base. It offers a shared team inbox, campaign broadcasting, basic chatbot flows, and integrations with Shopify and HubSpot.
Pricing: $69-$349/month (Growth to Business, listed on wati.io, Oct 2026).
Limitations: No CRM pipeline, AI is keyword-based (not LLM-powered), no calling or payment collection, and pricing climbs quickly at higher tiers.
Gallabox: Strengths and Limitations
Gallabox is a budget-friendly shared inbox popular with smaller Indian teams. It offers basic inbox management, campaign sending, and a simple flow builder at a lower price point than Wati.
Pricing: Rs. 2,499-4,999/month.
Limitations: No CRM pipeline, no real AI agents, limited scalability for agencies, and basic automation compared to Wati's flow builder.
Wati vs Gallabox: Feature Comparison
| Feature | Wati | Gallabox |
|---|---|---|
| Shared Inbox | ✓ | ✓ |
| Campaign Broadcasting | ✓ | ✓ |
| Flow Builder | ✓ | Basic |
| CRM Kanban Pipeline | ✗ | ✗ |
| Real AI Agents (LLM-powered) | ✗ | ✗ |
| Built-in Calling | ✗ | ✗ |
| Payment Collection | ✗ | ✗ |
| Starting Price | $40/mo | Rs. 2,499/mo (~$30) |
The pattern is familiar: Gallabox is the cheaper option, Wati has slightly more polish and integrations — but neither has a CRM pipeline, real AI, calling, or payments.
When to Choose Wati
Choose Wati if brand recognition and a more polished interface matter to you, you need Shopify/HubSpot integrations, and budget is less of a concern (~$40-149/month).
When to Choose Gallabox
Choose Gallabox if you're a small Indian team on a tight budget that just needs a basic shared inbox and occasional campaigns — and you don't need AI, pipeline, calling, or payments.
The Option Both Are Missing
If your team needs to actually manage a sales pipeline — not just chat — both Wati and Gallabox fall short. WhatsGrow AI includes everything both offer (shared inbox, campaigns, flow builder) plus:
- Real AI agents (GPT-4o/Gemini) that qualify leads and update your CRM automatically
- A built-in Kanban CRM pipeline — track deals from first message to closed-won
- Built-in calling (Twilio/RingCentral)
- Razorpay + Stripe payment links inside WhatsApp
- Multi-tenant white-label for agencies
Pricing: $19/mo (Starter), $49/mo (Growth) — competitive with both Wati and Gallabox at equivalent feature tiers, with significantly more capability.