WhatsApp automation in WhatsGrow AI is a visual flow builder. You pick a trigger, then chain steps that send messages, ask questions, wait, tag contacts, move deals through your pipeline and route chats to the right agent.
One thing it does not have: an inbound webhook trigger that starts a flow from your own system. The HTTP Request node goes the other way, calling an outside URL from inside a flow. When a flow handles a message, the AI auto-reply stays out of the way for that message, so the two do not talk over each other.
| Group | Nodes | What they do |
|---|---|---|
| Messages | Send Message, Send Template, Send Document, Send List | Text, image, reply buttons, or an AI-written message from an instruction you give. Lists let the customer pick from a menu. |
| Collect | Collect Input | Asks a question and saves the answer to a field. Validates phone, email or number, re-asks a set number of times, and times out if the customer goes quiet. |
| Logic | Condition, Time Condition, Random Split, Loop Limit | Branch on a field (equals, contains, is set, greater than and more), on day and time in a timezone, on a percentage split, or cap runs per contact. |
| CRM | Add Label, Remove Label, Set Field, Move Pipeline Stage, Update Lead Value | Writes straight to the contact and to the deal on your pipeline. |
| Team | Assign Agent, Internal Note, Notify Agent, Escalate | Eight assignment modes: specific agent, round robin, least busy, by schedule, by time of day, by department, by skill keyword, and failover. |
| Timing | Delay | Wait seconds, minutes, hours or days, then continue. |
| Integrations | HTTP Request, Add to Campaign, Create Task, Opt Out, End Flow | Call an outside URL with GET, POST, PUT, PATCH or DELETE and keep the response; enrol the contact in a campaign; open a task; or close the flow. |
Messages can use the contact's data with placeholders such as the name or any field you collected earlier in the flow. A button or list node can pause the flow and branch by what the customer taps, with a fallback path for anything else.
Open Flows and pick a template such as Lead Qualification, Appointment Booking, FAQ Bot, Follow-up Sequence or Payment Reminder, or start empty.
Choose keyword, any message, campaign reply, opt-in or inactivity, and list the keywords or the silence period.
Drag nodes onto the canvas and connect them. Ask questions with Collect Input, branch with Condition, wait with Delay.
Add a label, set a field, move the lead to a pipeline stage or set a deal value, so the board reflects what happened in the chat.
Run it in the test panel, toggle the flow to live, and watch runs appear in the logs with a Running, Completed, Dropped or Error status.
Anyone who writes 'price' or 'quote' enters the flow.
A salesperson tags the contact 'Follow Up' after sending a proposal.
A lead asked for details and then went silent.
WhatsApp automation means a system sends or routes WhatsApp messages without a person typing each one. In WhatsGrow AI you draw a flow: a trigger such as a keyword, then steps like sending a message, asking a question, waiting, tagging the contact, moving the lead in your pipeline or assigning an agent.
No. Flows are built on a canvas by adding and connecting nodes. There are ready-made templates for lead welcome, lead qualification, appointment booking, FAQ, support tickets, payment reminders, onboarding, re-engagement and opt-out handling that you can copy and edit.
A flow follows the path you drew, which makes it predictable. The AI agent writes its own replies from your knowledge base. They work together: a flow can include an AI-written message step, and the AI agent can move pipeline stages and create tasks on its own.
Only with an approved template. Meta lets you send free-form messages for 24 hours after the customer last wrote. A flow that waits longer than that, for example a three-day follow-up, should use the Send Template node. The inactivity trigger does the same job: it fires after a silence you choose, so pair it with a template.
Open Flows, then the logs view. Every run is listed with a status of Running, Completed, Dropped or Error, and you can filter by flow and by status. The flow builder also has a test panel so you can try a flow before switching it on.
Yes. The Loop Limit node caps how many times a flow may run for the same contact, per day, week, month or ever. An Opt Out node marks the contact as opted out and sends a confirmation message of your choice.
Not sure when to use a flow and when to use AI? Our WhatsApp automation guide compares the two, and the AI agent page covers the free-form side. Plans are on the pricing page.
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