How does COD confirmation actually reduce RTO?
A cash-on-delivery order is only a promise until someone opens the door. Asking the buyer to confirm on WhatsApp before you dispatch filters out mistakes, duplicates and buyers who have changed their mind — while it still costs you nothing but a utility message. Unconfirmed orders get a reminder, then get cancelled, and the order is updated in your store either way. Indian sellers running pre-dispatch confirmation plus a pre-delivery reminder commonly report RTO falling from around 30% into the mid-to-high teens over a couple of months. Your own numbers will depend on your category, your pin codes and your buyers.
Do you integrate with Shiprocket or Delhivery?
Not yet, and it matters that we say so. Today we confirm the order before you dispatch it and send delivery updates from your store's own order events — that covers the first two steps of the standard RTO playbook. The third step, responding to every NDR within 24 hours, needs courier-level data we do not yet pull. It is on the roadmap; until it ships, anyone telling you they close that loop for you is worth a second question.
Does this work with Shopify and WooCommerce?
Both. Shopify connects in a few clicks from your Shopify admin, and WooCommerce connects with a key from your WordPress dashboard — no developer needed either way. Orders, products, variants and customers sync, and every sync is logged so you can see exactly what moved and when.
Can I collect payment over UPI?
Yes. Payment links go out in the same WhatsApp thread through Razorpay, Cashfree, PayU or PhonePe, so the customer pays by UPI, card or netbanking without leaving the conversation. Sending one at the confirmation step is the most useful thing you can do with it: a COD order that becomes prepaid cannot come back.
What does Meta charge on top of the subscription?
As of 1 January 2026, Meta charges roughly ₹0.8631 per marketing message and ₹0.115 per utility message delivered to an Indian number, plus 18% GST — and from 1 October 2026, utility messages inside the customer service window become chargeable too. Meta bills that to your own Meta account, not to us, and we add no markup on it. Order confirmations and shipping updates are utility messages, which is the cheap category. Check Meta's current rate card before you budget; these rates have moved twice in the last year.
Can the agent really place an order?
Yes. It checks live stock, takes the order into your store, and can update the delivery address afterwards. It also looks up existing orders, so "where is my order?" is answered without anyone on your team touching it.
Does the agent handle Hindi and Hinglish?
Yes — and Bengali, Marathi, Tamil and Telugu. It runs on a large language model rather than a keyword script, so it answers in whatever language and script the customer wrote in, including the Roman-script Hinglish most people actually type.
How do bulk campaigns stay compliant with Meta?
Every broadcast template is submitted to Meta for approval before it can send, so nothing goes out that would get your number flagged. Segments are built from real order and customer data, not a static contact list, and opt-out state is stored per contact — which is also what India's DPDP Act expects you to be able to show.
Do I have to stop using the WhatsApp Business app?
No. Connect the number you already use and keep the app alongside WhatsGrow AI.