Official WhatsApp Cloud API · Cloud kitchens & delivery-first brands
Cloud kitchen software with WhatsApp ordering, direct orders you own.
An AI that takes delivery and pickup orders from your live menu, confirms the address, and drops the order on your board. Customers get a message at every step.
An order arrives as Pending. Staff accept it and move it on, and the customer gets a message at each step, ending with a thank-you and a feedback request.
Accepting sends the confirmation
Preparing, ready, out for delivery
Feedback request on completion
FAFatima A.one timelineOrder updates
7:42pm
Kitchen
Order #K-118 received. We’ll confirm shortly.
7:44pm
Kitchen
Your order #K-118 is confirmed and heading to the kitchen.
8:05pm
Kitchen
Your order #K-118 is out for delivery.
8:09pm
Fatima A.
Running late? Where is it?
8:10pm
Kitchen team
Sorry for the wait. Your rider is two streets away.
Order board
Every order in one live board
New, preparing, ready, out for delivery. The team sees it all with an alert on each new order. Late orders get a follow-up task.
Live board with alerts
Delivery fee and tax set once
Delay follow-up task for your team
Order board · KitchenDelivery
New order6
#K-118 · Fatima A.$22.50
#K-119 · Omar S.$14.00
Preparing5
#K-115 · Priya N.$31.00
Ready3
#K-113 · Dev R.$18.50
Out for delivery4
#K-110 · Sara K.$26.00
Staff move orders; customers are messaged at each step
Reorder campaigns
Bring one-time buyers back
Send an approved win-back or new-item message to customers by order history. Keep the relationship that marketplaces keep for themselves.
Targeted by order history
Meta-approved templates
Track delivery, reads and replies
OSOmar S.ordered 3 weeks agoReorder
new-menu.jpg
Hi Omar! It has been a while since your last biryani. Our new smoky chicken biryani is on the menu. Tap to order.
Order Again
Win-back campaign
Campaign performance260 sent · ordered 3+ weeks ago
22%tapped “Order Again”
Sent260100%
Delivered25498%
Read22185%
Tapped5722%
Sold-out items
It never sells what you have run out of
Mark an item unavailable with one tap. The AI will not offer it, and suggests something else from the menu instead.
One-tap sold out
Never added to a cart
Alternatives from your menu
DRDev R.onlineSold out
One beef burger and two fries please.
AI agent
Sorry, the Beef Burger is sold out today. The Chicken Burger is available. Shall I swap it?
What it did behind the scenesAgent is working
Read the orderBeef Burger · 2x Fries
Checked availabilityBeef Burger: sold out
Offered an alternativeChicken Burger available
Waiting for the customerNothing placed yet
4 actions · sold-out item never offered
Playbooks
Use cases for every delivery business
Pick yours. The chat replays what the AI does.
Cloud & ghost kitchens
Delivery and pickup only, no dining room
Friday peak: orders arrive faster than staff can read them.
Two beef burgers and fries, delivery to Block C, Flat 12.
AI assistant
2x Beef Burger and 1x Fries, delivery to Block C, Flat 12. Total $19. Place it?
Yes.
AI assistant
Order #K-204 is in. I’ll message you as it moves.
What the product does
What the product does
Builds the cart from your live menu
Alerts staff and lists it on the board
Messages the customer at each status
Home chefs & homemade-food sellers
Small menus, personal service
A home cook takes orders by voice note between batches.
[voice note] Six empanadas and a litre of salsa for tomorrow evening.
AI assistant
Six empanadas and 1 litre salsa. Is tomorrow evening pickup or delivery?
Pickup.
AI assistant
Placed as pickup with your note for tomorrow evening.
What the product does
What the product does
Understands voice notes
Takes pickup or delivery orders
Keeps the customer’s note on the order
Meal-prep & tiffin services
Regular customers, repeat orders
A customer wants the same weekly lunch box again.
Same lunch box as last week, please.
AI assistant
Chicken rice lunch box, delivered to your saved address? Total $8.
Yes please.
AI assistant
Order placed. I’ll message you when it’s on the way.
All plans include a 7-day free trial, no credit card required. AI credits are the AI tokens your dashboard meters — 1 credit = 1 token, reset monthly.WhatsApp conversation fees are billed by Meta directly to your own Meta account — we add no markup, and we charge no setup fee. Rates depend on recipient market, message category and Meta's current free allowances. Check Meta pricing.
Questions
Cloud kitchen software FAQs
How can a cloud kitchen take orders on WhatsApp?
Connect your number, build your menu and set your delivery fee. The AI reads each order, builds the cart, asks for the address and places it. The order appears on your board with an alert.
What is a WhatsApp ordering system?
It turns order chats into structured orders: items, modifiers, address, total and status, so your team works from a board instead of scrolling messages.
How do I get direct orders instead of marketplace orders?
Put your WhatsApp number or QR code on packaging and social profiles. Customers who order directly stay on your list, and you can send win-back messages by order history.
Does the AI place orders on its own?
It builds the cart and places the order, or waits for a staff tap if you turn approval on. Orders arrive as Pending on your board, and the confirmation goes out when you accept.
Can it handle voice-note orders?
Yes. Voice notes are understood, and the AI replies in the language the customer uses.
How do I mark an item sold out?
One tap in the menu. The AI will not offer it or add it to a cart, and can suggest an alternative.
Can customers get order updates?
Yes. They are messaged when the order is received, confirmed, preparing, ready, out for delivery and completed, then asked for feedback.
How do customers pay?
The AI records the order. Payment collection stays with your kitchen, for example cash on delivery or a link your team sends in the chat on Growth.
Does it connect to my POS or delivery apps?
No. It is a direct ordering channel beside them. API and webhooks exist on Growth if your team wants to connect systems.
How do I bring customers back?
Send an approved template to customers by order history, such as people who have not ordered for three weeks.
Do I need the WhatsApp Business API?
Yes. The official Cloud API avoids the account-ban risk of unofficial tools and supports a shared inbox and templates.
What does Meta charge on top?
Meta bills WhatsApp conversation fees to your own Meta account, with no markup from us. Rates depend on your country and the message category.